A shortage of raw materials during the Second World War poses a major challenge to the engineers at JURA. They have to design products such that they can to a certain extent be manufactured using metal waste from other companies. In doing this, they learn how to make optimum use of the raw materials available to them. The responsible handling of valuable resources becomes an integral part of the company’s makeup.

Import restrictions increase demand for Swiss-made products, which helps the company to steadily grow. When the war breaks out, JURA employs 80 people. This increases to around 400 by the end of the war. Because of gas rationing, electrical hot plates are more in demand than ever, and JURA manufactures these in huge numbers.

The new-found joie de vivre at the end of the decade gives life to new ideas. JURA comes up with the world’s first controlled iron, the temperature of which can be accurately adapted to the type of textile.

Small children love helping Mum! So JURA developed a children’s oven.

The temperature of the iron can be adjusted to the type of fabric by turning the regulator in the handle.

This luxury coffee machine is made of nickel-plated brass with a tin-plated interior.

The foot warmer can remain on all day because it uses so little power.

Not everyone can afford the creamcoloured, enamel-finish hotplate. It retails for 96 Swiss francs, a princely sum for those days.

Dressmakers finally have an iron tailored precisely to their needs.